Journey Analytics User

   PlatformApplicable to all products in Temenos Journey Manager.  |   Analytics User

A Journey Analytics persona is responsible for ensuring that the Temenos Journey Manager application is performing to an agreed upon set of Key Performance IndicatorsKey Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. and to identify current trends and design features that can be used to optimize the application using Journey Analytics and Journey Manager dashboard.

Prerequisite Skillset of Journey Analytics

  • Understand business needs and objectives.
  • Define application-level metrics.
  • Extract reports from Journey Analytics and Manager.
  • Build systems to transform raw data into actionable business insights.
  • Ability to interpret data and improve application performance.
  • Keep abreast of industry trends.
  • Design and interpret results of A/B testing.

Objectives and Goals of Journey Analytics

  • Identify areas of application optimization based on collected data.
  • Confirm improvements in application based on metrics.

Next, learn about the Champion/System Owner persona.