Dashboard View

   Journey Analytics The behavioural analytics tool.  |   Analytics User |   Latest Version Latest version 21.05.0 cloud hosted.

The Journey Analytics Dashboard View displays an overview of transactions associated with the selected applications for a specific time period. 

To display the Dashboard View:

1. Select Dashboard from the Navigation Panel.
2. Select the application and time period to analyze.
3. The Dashboard View displays.

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The Dashboard is made up of the following tiles:

• Completion Statistics.
• Field Statistics.
• Activity Statistics.
• Application History.
• Device Distribution.
• Today's Active Sessions.

Help Icon 

Each tile in the Dashboard contains a help icon , click the help icon on a tile to provide an overview of the statistics contained in that tile. The image below displays the contents of the Completed Statistics help icon. This information helps to identify and define the metric being analyzed by Journey Analytics.

Completed Statistics

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The Completed Statistics tile reflects completion statistics for the transactions associated with the selected applications from the defined time period. This tile is split into two, Completed Txns and Completion Rate.

Completed Txns

The Completed Txns represents the total number of completed transactions for all selected applications.

A transaction is said to be complete when a user opens an application and hits the Submit button after completing all of the required fields in the application.

A comparison to the previous time period is also displayed. For example, if the current time period is set to 2 weeks, completion will be compared to the previous 2 weeks.

This comparison is shown by an arrow with a number beside it. The arrow indicates whether the number of completed transactions has increased (↑) or decreased (↓), and the number represents the actual number of completed transactions increased or decreased since the previous time period. In the above v18.11 screenshot, 88 more transactions were completed than in the previous time period. 

Completion Rate

The Completion Rate measures the percentage of transactions that were successfully submitted during the selected time period. This metric is calculated by comparing the total number of transactions that were submitted, with the total number of transactions (excluding bounced), during the set time period.

For example, in the v18.05 screenshot, a completion rate of 25% has been reached over the selected time period.

Similarly to the Completed Txns, under the Completion Rate is a comparison to the previous time period. In the above example, a decrease of 24.4% compared to the previous time period occurred.

How to use the Completed Statistics tile

The Completed Statistics tile can be used to:

• Provide you with an overview of transaction completions over a select period of time.
• Determine the completion statistics of transactions associated with select applications.
• Perform a comparison of completed transactions for select applications against an equal period of time in the past.

Field Statistics

The Field Statistics tile displays the combined error rate of all fields in an application or selection of applications. This tile has two sections, the Average Field Errors section, and the Average Field Help section. 

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Avg Field Errors

The Average Field Errors section of the Field Statistics tile documents the average number of field validation errors that were encountered per transaction during the set time period. A validation error message is generated and displayed when field rules are violated.

The following are common examples of scenarios where an error message will be generated and displayed:

• Failing to fill out a mandatory field.
• Entering text into a numerical field.
• Entering a postal address in an unacceptable format.

Value of Avg Field Errors

In the v18.05 Field Statistics image above, the Avg Field Errors rate is 0.7%. The up arrow (↑) below the Avg Field Errors rate indicates that the Avg Field Errors rate has increased by 0.7% for the selected applications as compared to the previous time period. 

Avg Field Help

Applications can be built to contain help icons to assist users when they are completing applications. When these help icons are selected, they display a set of specific instructions to provide additional help to application users. The Avg Field Help rate in the Field Statistics tile identifies the average number of times that a field help request was made per transaction during the set period of time.

Activity Statistics

The Activity Statistics tile displays the median time taken for a transaction to be completed (submitted) and the average number of sessions used to complete transactions. This tile is divided into two sections, Median Duration, and Average Sessions. 

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Median Duration

The Median Duration section of the Activity Statistics tile displays the median time taken for a transaction to be completed. The total amount of time taken by each transaction in each selected application is recorded in minutes. The Median Duration is calculated by taking a median of the total amount of time taken by each completed transaction for selected applications.

The Median Duration will give you an idea of the middle amount of time taken by all users to complete a transaction (submit the application).

Similarly to other tiles, the Activity Statistics tile illustrates if an increase or decrease has been made compared to the previous set time period.

For example, the v18.05 Activity Statistics tile image above illustrates a median duration time of 0.5 minutes, with an increase of 0.1 minutes to the median duration of time compared to the previous time period.

Average Sessions

The Average Sessions section of the Activity Statistics tile displays the average number of sessions taken by a user to complete a transaction. In other words, this section of the tile answers the question, what is the average number of times that a user will attempt to complete the application (transaction)?

When a user starts an application (opens an application designed in Maestro, Composer or Open UX), it may take them more than one session to submit the application and complete the transaction. 

How to use the Activity Statistics tile

The Activity Statistics tile can be used to:

• Display the middle amount of time it takes for a transaction to be completed, where all mandatory fields are entered and the Submit button is clicked.
• Display the average number of times it takes users to complete a transaction.

The Activity Statistics title shows you if users are taking an irregular number of sessions to complete a transaction. If an application is taking users an irregular number of sessions, then this may be a case of the selected application being too long or not clear enough.

For example, the v18.05 Activity Statistics tile above displays an average session of 1.0, this means that it takes an average of one session for a user to complete one of the selected applications. This average is neither an increase or decrease from the previous set time frame. The example also shows that it takes users an average of 0.5 minutes to complete a transaction. This value is an increase of 0.1 minutes from the previous set time period.  

Application History

The Application History tile displays a bar chart visualizing the number of completed transactions in the selected time period. This bar chart is plotted using an x-axis (horizontal) and a y-axis (vertical). Plotted on the x-axis is the selected time period and plotted on the y-axis is the number of completed transactions. 

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In v18.05 the time period for the chart is set from the period filter in the Global Filter Panel, and on the Dashboard in v18.11.

There are many options available to filter by time period using the Period filter. To make each of these options operate in the bar chart format, Journey Analytics will aggregate each time period to operate on the y-axis automatically. 

For example, if 1 week (7 Day History) is selected from the Period filter, an aggregate of 1 day is created. This means that the y-axis will be divided into individual days and the bar chart will plot transaction completions by the day.

Depending on the time period selected, if 12 weeks or Last Quarter (3 month history) is selected, an aggregate of 1 week is created, and if 1 Year or Last Year (12 month history) is selected, an aggregate of one month is created. This means that the y-axis will be divided into months and the bar chart will plot transaction completions by the month. 

Device Distribution

The Device Distribution tile identifies and displays the different devices that were used to open the selected applications. This tile displays the percentage proportion of each device and shows the increase or decrease of the use of each device compared to the previous time period.

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The following are several of the benefits of the Device Distribution tile, it:

• Helps to understand the proportion of devices being used for your selected applications.
• Illustrates which devices are popular with application users.
• Highlights a change in the use of these devices relative to the previous time period.
• Helps to identify highly used devices of an application, this information may be used to optimize your application for this particular device type. 

For example, in the v18.05 Device Distribution tile image above, the use of mobile phones has increased by 5.9%. This increase has led to a 5.9% decrease in the use of Desktop devices during the current period compared to the previous time period.

Today's Active Sessions 

The Today's Activity Sessions tile generates a line graph that visualizes an aggregated number of sessions generated at specific times during a 24-hour time period. This 24-hour time period is plotted on the x-axis (horizontal), and the number of active sessions generated during the 24-hour time period (regardless of being complete or incomplete) is plotted on the y-axis (vertical). This line graph will create separate curves for sessions generated on mobile, desktop or tablet devices.

The following v18.05 images are examples of the Today's Active Sessions tile.

Click on images to expand and reduce

The line graph generated in the Today's Activity Sessions tile is great for providing you with a quick overview of the activity that your selected applications have seen over a short period of time.