For those that are not familiar with the various Avoka products, Avoka's Transact Insights is a purpose-built turnkey analytics system that provides deep insights into the Customer journeys designed on the Avoka Transact platform. It enables data-driven optimization to build better customer journeys and reduce abandonment in the last mile of the on-boarding process. It is a key offering from Avoka that enables continuous improvement by closing the Design-Transact-Optimize cycle, so that businesses can be agile and responsive to changes in the market and consumer behavior.
Businesses spend massive amounts of money on attracting users from SEO and SEM to Email marketing and web content optimization and personalization. Avoka plays a key role in the last mile of that acquisition and onboarding process. Optimizing this last mile of the journey not only provides better conversion from prospects/leads to customers, but also yields better ROI on the upstream investments.
Insights provides a variety of features that help businesses understand the on-boarding performance of an Application, and then dive into behavioral insights to identify abandonment hot-spots, design flaws and problematic fields. Using this information, customers can then optimize the application and the overall on-boarding experience to reduce those abandonments and drive conversion. Note that Insights cannot (yet) tell why there is an issue or how to fix it, but it tells where to look in the Application for optimization opportunities that will yield the best ROI.
Insights is built with the capability of extracting presented data to a CSV file. This helps businesses to perform custom and in-depth analysis needed to reveal insights on issues specific to the business and the context of the Application. Some of our customers have also used exported data for offline reporting and in some cases as point-in-time snapshots to do comparative analysis.
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