Core Concepts

An Open UX application allows you to build a beautiful UI in your preferred front-end technology, but it is what happens behind the scenes that drives the journey. That is why we have server-side application logic in Manager to ensure the application lifecycle flows as expected in a secure and powerful way.

Open UX provides a number of API calls that represent the application lifecycle, and Manager allows you to trigger server-side services (called Fluent Functions) after these calls. Within these services, you can run any application logic required for the customer journey.

To learn about function triggers, see Function Triggers. To learn about the application flow, see Application Flow.