To design a truly innovative customer experience, you should look outside of banking for inspiration...
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I always encourage the banks we work with to pay attention to the digital experiences of other banks...
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Completing an application for a Bank Product is something people HAVE to do, not something they WANT...
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A few weeks ago, as my wife and I were reminiscing about early-90’s pop music hits, I suddenly found...
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When doing the digital design for your account opening / loan application experience, design for Sma...
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Don’t just assume consumers will complete whatever you put in front of them – consider the content a...
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Categorize fields on an application form into: Know it (Information customers know easily like Date ...
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You may have features in the customer experience that can make customer acquisition easier for the c...
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Design your acquisition experiences around 3 basic patterns: (1) Customers who want a bank; (2) Cust...
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When someone abandons an application for a banking product, it doesn’t always mean they’re not inter...
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At the beginning of the application experience (immediately after the customer has clicked Apply), r...
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Displaying fields to input an Offer Code or Invitation Number on an application can lead customers w...
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After years of research and market experience Avoka has earned its reputation as an industry leader ...
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