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CX
Thursday, 19 September 2019
Part 10 of 10: Look outside banking for inspiration
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To design a truly innovative customer experience, you should look outside of banking for inspiration...
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Monday, 03 June 2019
Three Things Banks Can Learn From Airbnb
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I always encourage the banks we work with to pay attention to the digital experiences of other banks...
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126 Hits
Monday, 13 May 2019
Part 9 of 10: Focus on design simplicity not fancy UX widgets
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Completing an application for a Bank Product is something people HAVE to do, not something they WANT...
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130 Hits
Thursday, 11 April 2019
I’ll Subscribe To That
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A few weeks ago, as my wife and I were reminiscing about early-90’s pop music hits, I suddenly found...
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155 Hits
Tuesday, 09 April 2019
Part 8 of 10: Design for mobile first, then scale up.
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When doing the digital design for your account opening / loan application experience, design for Sma...
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150 Hits
Thursday, 28 March 2019
Part 7 of 10: Sweat the Details Like Headings, Disclosures and Fonts
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Don’t just assume consumers will complete whatever you put in front of them – consider the content a...
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152 Hits
Thursday, 28 February 2019
Part 6 of 10: Categorize fields and ask tough questions last
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Categorize fields on an application form into: Know it (Information customers know easily like Date ...
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105 Hits
Monday, 18 February 2019
Part 5 of 10: Steer customers to the path of least resistance
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You may have features in the customer experience that can make customer acquisition easier for the c...
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101 Hits
Monday, 11 February 2019
Part 4 of 10: Two paths to purchase for two different products
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Design your acquisition experiences around 3 basic patterns: (1) Customers who want a bank; (2) Cust...
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106 Hits
Thursday, 10 January 2019
Part 3 of 10: Nurture Leads
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When someone abandons an application for a banking product, it doesn’t always mean they’re not inter...
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108 Hits
Tuesday, 20 November 2018
Part 2 of 10: Re-iterate the features of the product
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At the beginning of the application experience (immediately after the customer has clicked Apply), r...
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152 Hits
Thursday, 15 November 2018
Part 1 of 10: Be careful using “Offer Codes”
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Displaying fields to input an Offer Code or Invitation Number on an application can lead customers w...
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119 Hits
Sunday, 11 November 2018
10 Tips for a Highly Effective Onboarding Experience at your Bank
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After years of research and market experience Avoka has earned its reputation as an industry leader ...
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114 Hits
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